Bush’s giving away $30K – and prizes every minute for 30 hours
May 8, 2024, 4:47 p.m.

Image courtesy of Bush Beans

KNOXVILLE - East Tennessee based Bush’s Beans is celebrating the iconic “Roll That Beautiful Bean Footage” ad campaign turning 30. They're commemorating this milestone in the only way they know how – by rolling beautiful bean footage nationwide!

On May 9 – the date of the ad debut in 1994 – Bush’s is giving away a prize every minute for 30 hours, including one $30k cash prize. They’re rolling a secret code into their beautiful bean footage and for 30 hours only, fans can find it for a chance to enter Bush’s Roll That Beautiful Bean Sweepstakes!

It all starts at midnight ET on May 9 – fans will only have 30 hours to enter!

There are two ways to uncover the secret code to enter to win:

(1) Fans who spot beautiful bean footage on Times Square billboards, TV commercials and social media can look for a QR code that will direct fans to a website to enter, or

(2) Bean fans can uncover the secret code by visiting RollThatBeautifulBeanFootage.com and following directions to view the video and enter. The beautiful bean footage will start rolling at 12:00 AM ET on May 9, 2024, and will end at 6:00 AM ET on May 10, 2024 after only 30 hours.