Newest Crayola® family attraction coming to Pigeon Forge
Published August 15, 2023; 9:05 p.m.

First of five new Crayola Experience locations
to be developed in U.S. by 2027

Crayola® family attraction; image by Crayola®

PIGEON FORGE, TN – BrightColors LLC and its strategic partner Kingsmen Xperience Inc., in association with Crayola LLC, announced today that Pigeon Forge, Tenn. will be home to the creativity brand’s newest Crayola Experience family entertainment venue. The next generation Crayola Experience will add its unique splash of color to Tennessee’s popular vacation destination in fall 2024.

Crayola Experience has been a family destination for interactive creative play for more than 25 years. The adventures of these immersive attractions help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. The newest member of the Crayola Experience pack will be the brand’s sixth attraction, joining operations in Pennsylvania, Florida, Minnesota, Texas, and Arizona.

The 30,000-square-foot indoor family entertainment center planned for Pigeon Forge will have more than 20 hands-on attractions and a retail store featuring the world's largest selection of Crayola products and unique souvenirs. Visitors will delight in innovative, never-before-seen attractions, as well as beloved, one-of-a-kind Crayola Experience activities such as naming their own Crayola crayon, starring in their own coloring page, and creating melted wax art.

“Crayola Experience at Pigeon Forge will introduce new colorful adventures to our iconic lineup of imagination-inspiring activities, taking the experience to a new level,” said Warren Schorr, Crayola Senior Vice President Business Development, Global Licensing & Experiences. “We’ve sharpened our crayons to create a new experience that transports guests into the whimsical world of Crayola crayons and markers.”

“We’re very excited to be developing the first of the next generation Crayola Experiences,” said Robin Turner, Managing Director of BrightColors. “This will mark one of the first global branded attractions in the Pigeon Forge area. We will continue to focus on family-friendly markets with a strong tourism and residential draw to bring the colorful world of Crayola to new audiences.”

The Pigeon Forge attraction is the first of five new Crayola Experience locations that BrightColors plans to open over the next five years as part of a licensing agreement with Crayola that will double the attraction brand’s presence in the U.S. Announced last September, the multi-venue agreement marked Crayola’s first step in the global expansion of its location-based entertainment footprint.

About Crayola
Crayola LLC, a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable.

About Crayola Experience
Crayola Experience is where Crayola and the magic of color comes to life. The one-of-a-kind family destination engages kids and kids at heart in interactive, creative play with unique experiences that unleash the imagination. The attractions—which entertain more than 1.5 million guests annually with activities inspired by Crayola’s proprietary products and technologies—are located in Easton, Pa., Orlando, Fla., the Mall of America in Bloomington, Minn., Plano, Texas, and Chandler Ariz.

About BrightColors LLC
BrightColors is an operating subsidiary of Good Vibrations Holding Co., LLC, which owns, operates and finances family entertainment attractions across the United States. With almost fifty years of experience in the leisure, attraction and retail industries, the principals of BrightColors have experience working at Walt Disney World, James E. Strates Shows, and owning and operating Ripley’s Believe It or Not Museum in Panama City, Fla. The principals of BrightColors have also co-founded, developed, and operated numerous attractions and retail outlets across the country, including edutainment attractions such as WonderWorks, the Techno-Tainment attraction Beyond the Lens, Adventure High Ropes & Zip Line Courses, as well as Alvin’s Island Tropical Department stores.

About Kingsmen Xperience, Inc.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. Through the creation of landmark attractions, consumers get to engage with beloved brands in new and extraordinary ways. Headquartered in Los Angeles, Calf., the team has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues. Kingsmen Xperience is the location-based entertainment focused U.S. subsidiary of Kingsmen Creatives, Ltd, a leading communication design and production group listed on the Mainboard of the Singapore Exchange.