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Seniors Helping Seniors® in-home care service aims to solve caregiver shortage crisis
August 20, 2021

KNOXVILLE — Seniors Helping Seniors® in-home senior care franchise employs active seniors to help their fellow seniors age in place. It is promoting awareness about the nationwide shortage of caregivers, one of the biggest industry-wide problems for home health and home care agencies across the country.

“The gap between how many caregivers are needed and the number of them available puts a strain on existing caregivers,” said Seniors Helping Seniors® President Namrata Yocom-Jan. “Our caregivers are at the center of what we do. While we’re always looking for ways to attract the best, most qualified and compassionate caregivers around, it’s also a huge priority to protect, support and retain our existing caregivers.”

The in-home senior care industry has seen unprecedented growth in recent years, as the baby- boom generation has begun flooding the market. An estimated 10,000 baby boomers turn 65 years old every day, and by 2050, nearly 20% of the U.S. population will be age 65 and older.

With the U.S. home care market expected to grow to $225B by 2024, in-home senior care companies across the country are pushing to meet the demand. There are currently about seven caregivers for each person over 80. By 2030, there will be only four caregivers per every 80-year-old.

Knoxville native & Seniors Helping Seniors franchisee, Ray Bales, has offered an incentive to go back to work. Bales is offering a $200 signing bonus to new Caregivers, with $50 of that bonus will be a donation in the Caregiver’s name to Alzheimer’s Tennessee. This is truly Caregivers giving.

Seniors Helping Seniors®, the elder care brand, offers franchisees the following advice in order to prevent caregiver burnout:

● Be flexible. Feeling powerless is the number-one contributor to burnout and depression. Small luxuries and a little “me time” can go a long way towards relieving stress and boosting spirits. Caregivers who are making up for the shortage need time to recharge, whether in the form of built-in breaks or personal days off. Offering flexibility not only prevents burnout, but also promotes employee retention.
● Offer emotional support. Allowing caregivers to express what they’re going through can be very cathartic and builds trust. Franchise owners should check in with their caregivers regularly and practice active listening. That in turn will strengthen the bond between caregiver and owner.
● Show appreciation. Studies show that caregivers who feel appreciated not only experience greater physical and emotional health, they enjoy their work more, despite its demands. While financial incentives and gifts are one way for employers to show appreciation, a simple but well-timed ‘thank you’ can go a long way towards making caregivers feel what they’re doing matters.
● Promote caregiver health. The stress of caregiving can lead to health issues, an especially important issue for seniors taking care of seniors. It’s important to encourage caregivers to stay on top of their doctor visits and make sure they’re getting the exercise and sleep they need to keep themselves healthy.

At a time when aging baby boomers, increased life expectancy and an increasing trend towards aging in place have combined to create a dramatic increase in demand for quality elder care, there’s fierce competition in the senior care industry to hire and retain the best caregivers.

“We’ve put a lot of work into ensuring that Seniors Helping Seniors® in-home care is not only the best option for our receivers but also for caregivers across the country,” Yocom-Jan said. “That’s something we are extremely proud of, but it’s not something we take for granted. We will continue to make sure anyone who has the passion and skills to be a great caregiver will find a great opportunity to grow and make an impact with Seniors Helping Seniors® services. Our caregivers truly have … a way to give and receive®.”

Further differentiating the Seniors Helping Seniors® franchise from other brands in the eldercare space is its commitment to hiring senior caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers.

Studies show connecting with others plays a vital role in the health and well-being of seniors as they age.

“There is so much that goes into high-quality senior care, including both medical and nonmedical services, but central to all of that is a genuine and caring relationship between the caregiver and client,” Yocom-Jan said. “Our entire business revolves around that relationship, which is why we remain committed to working with only the best, most passionate caregivers.”

About Seniors Helping Seniors®
Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding homecare provider in the U.S., Seniors Helping Seniors® locations stands apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 100 franchise partners in 30-plus states and international markets. For more information on Seniors Helping Seniors® in-home care, visit

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