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SOLitude kicks off annual campaign to help bring clean water to developing communities

solitude lake management
Young boy drinks out of water spigot; image by SOLitude

In recognition of World Water Day (March 22), SOLitude Lake Management is starting a new annual giving campaign aimed at providing impoverished families across the world with better access to clean water. For over two decades, SOLitude has been focused on improving access to clean, healthy water in the U.S. through sustainable management solutions. The annual campaign now allows SOLitude, and their clients, partners and local communities, to make a valuable impact throughout the rest of the world—with just the click of a button.

For every 30 new followers SOLitude receives across social platforms in 2019, the company will help provide an individual with a lifetime of access to clean water through charity: water. This non-profit organization is dedicated to introducing clean water resources to people in developing countries. Charity: water’s donation structure is unique. The organization contributes 100% of financial contributions directly to impactful water projects and covers all operational and administrative expenses with a separate donor fund. Through this year’s campaign, SOLitude’s aims to change 100 lives with access to clean water.

Water is a necessity in life, but many water quality problems plague aquatic resources throughout the world. Harmful Algal Blooms can produce toxins that cause respiratory illnesses and may lead to the death of fish, wildlife, livestock and other valuable food sources. Nutrient loading caused by pollution can fuel invasive weeds that choke out native crops and vegetation. Unbalanced aquatic ecosystems can become breeding grounds for destructive insects, mosquitoes and bacteria. Through an array of comprehensive service offerings, SOLitude is dedicated to transforming our nation’s unhealthy waterbodies into clean, long-lasting resources for communities to use for drinking water, irrigation, fishing and hunting, recreation and enjoyment of nature. This new initiative will allow SOLitude, along with the company’s supporters, to spread the company’s mission of improving water quality throughout the rest of the world.

“We are proud to cultivate healthy, beautiful water resources in our local communities each day and are honored to establish a more global impact through the restoration of water resources in developing countries,” Director of Marketing Tracy Fleming said. “We believe that small actions can have an extraordinary ripple effect, and are encouraged by the profound impact that charity: water has had throughout the world.”

Historically, SOLitude’s environmental giving campaigns have centered around Earth Day and Arbor Day. In years past, for every new social media follower in the month of April, SOLitude would plant two trees through the National Forest Foundation’s tree planting program. The new direction of SOLitude’s outreach campaign will align with the company’s mission to make water a more healthy and beautiful part of our world, and will advance the month-long efforts to a year-long impact. Additionally, the SOLitude team remains committed to completing community clean-ups, habitat restoration projects and other environmental efforts in honor of Earth Day and all year long through The SOLution.

The SOLution is a company-wide program that encourages the company and all employees to strive to “create a better world” through volunteerism, community outreach, sustainability and environmental consciousness. Since the program began in 2012, SOLitude has donated more than $335,000 in goods and in-kind services and contributed 13,000 volunteer hours to our local communities across the country. To participate or share a non-profit's goals for consideration in The SOLution, visit

Published March 19, 2019

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