KNOXVILLE -- Pilot Flying J is launching its new MyRewards loyalty program this spring. The MyRewards program has a card for every customer: professional drivers, RV customers and now for preferred fuel customers as well.

MyRewards members are eligible for in-store retail and restaurant discounts. Professional drivers will accumulate shower credits and points for purchasing fuel that are redeemable for in-store merchandise and food. MyRewards for the RV customer will offer discounts on fuel and dumping fees. Customers can find their MyRewards account details on customer receipts, at the in-store kiosk or on the Pilot Flying J website.

"MyRewards allows us to tailor rewards and benefits that best fit our customers' needs and wants," said Jimmy Haslam, CEO of Pilot Flying J. "As the driver-driven company, serving our customers is always our top priority, and we wanted to make it easy for them to simply 'join, drive and save.' That's how the MyRewards loyalty program works."

Customers can pick up a MyRewards loyalty card at any participating Pilot or Flying J location and register it online, with the store cashier or at the store kiosk. Professional drivers and RV owners who have a Driver Payback or Frequent Fueler Advantage card are not required to get a new loyalty card or re-register.

As part of the launch, each customer will have a chance to win $10,000 in the "Trace Adkins Ride for Rewards" cash giveaway.

Adkins, the country music star and new Pilot Flying J spokesperson, said he is proud to represent Pilot Flying J's new rewards program for customers because it's all about loyalty.

"Loyalty is important to me, my fans and the hardworking Americans out there who know the value of a dollar and who appreciate a company that values its customers like Pilot Flying J does," Adkins said. "The people who rely on Pilot Flying J for fast, friendly service will get great value from this new loyalty program."

Now through the end of April, every time customers swipe their MyRewards card at the register, in-store kiosk or the fuel pump, they'll be entered in the "Trace Adkins Ride for Rewards" sweepstakes to win $10,000 cash.

For more information about the Pilot Flying J MyRewards program, visit myrewards.pilotflyingj.com.