Travelers to Pigeon Forge can now experience the SureStay® Hotels difference
Published July 6, 2023

SureStay Plus room; image by SureStay

PIGEON FORGE, TN - The SureStay Plus by Best Western Pigeon Forge has opened its doors in Pigeon Forge and invites travelers to experience one of the newest hotel brands in the industry. SureStay Hotels is comprised of four distinctive brands offering traditional and longer stay travelers’ comfort and value while away from home.

The SureStay Plus by Best Western Pigeon Forge will provide guests with an experience they can count on and the amenities today’s travelers have come to expect. SureStay’s service promise reflects the brand and the hotel’s commitment to providing quality service and value to its guests.

SureStay Plus exterior; image by SureStay

Located at 125 Pine Mountain Road in Pigeon Forge, the completely reconstructed $6 million hotel features 65 well-appointed guest rooms, complete with flat-screen televisions, microwaves and mini-fridges, with some rooms offering kitchenettes and full refrigerators. The SureStay Plus by Best Western Pigeon Forge also offers guest laundry facilities, a business center with complimentary printing, daily complimentary hot breakfast and free wireless internet – providing guests with the superior comfort and utmost value they want out of their stay.

SureStay Plus business center; image by SureStay

“The SureStay Plus by Best Western Pigeon Forge provides guests with the excellent comfort, value and hospitality they expect in a stay,” said Dave Panas, Managing Director of Operations for SureStay Hotels. “We are thrilled to welcome visitors of Pigeon Forge to experience the SureStay difference at this new and superior property.”

The property is located close to area attractions, including Dollywood, Dolly Parton’s Stampede dinner show, Old Mill Village, Great Smoky Mountains National Park and many other popular sites. Guests will also be in close proximity to neighboring cities, including Gatlinburg and Sevierville, in addition to a multitude of dining and shopping facilities.

SureStay Plus refreshment area; image by SureStay

“Our newly redone hotel offers extraordinary comfort and convenience for both business and leisure travelers staying in Pigeon Forge,” said Balvant Jariwala, President of the SureStay Plus by Best Western Pigeon Forge. “Guests of our hotel will appreciate our proximity to sought after local attractions as well as our complimentary amenities, including hot breakfast and high-speed internet throughout the hotel.”

Reservations may be made by calling (800) 780-7234 or by visiting bestwestern.com.

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.