| |
Cumulus Knoxville unveils PROJECT SHINE
Nationwide appeal to volunteerism launches across 422 U.S.
radio stations and Westwood One Network
KNOXVILLE – CUMULUS MEDIA has launched PROJECT SHINE. The cross-platform charitable initiative serves as a nationwide call to local volunteerism through partner VolunteerMatch, the world’s largest volunteer engagement network. PROJECT SHINE will be promoted on the company’s 422 radio stations and websites across 87 U.S. markets, including on Cumulus Knoxville radio stations WIVK 107.7, 99.1 The Sports Animal, and NewsTalk 98.7. and through CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S., with creative promos framed by a new version of iconic rock band Collective Soul’s hit “Shine”, re-recorded exclusively for PROJECT SHINE.
PROJECT SHINE encourages Cumulus’ hundreds of millions of listeners to visit local station websites to instantly connect with VolunteerMatch’s powerful search engine and database and find local volunteer opportunities. The campaign was produced by Cumulus, with support from production company Benztown and McVay Media.
PROJECT SHINE is an evergreen campaign that will inspire local acts of service and human connection in a world that has seen its share of challenges. VolunteerMatch serves over 130,000 participating nonprofits, 150 network partners, and 1.3 million annual website visitors. There are currently 3.2 million volunteers needed by non-profits organizations on VolunteerMatch -- with over 700,000 of those openings for virtual volunteers, and many postings for safely-distanced activities.
Ken Salyer, Market Manager of Cumulus Knoxville, said: “Serving our local communities has long been a fundamental obligation that our stations have embraced. We take great pride in doing our part to help those in need across East Tennessee and the region. Our listeners and business partners always open their hearts and give to their neighbors in need. Project Shine will allow everyone to join together and continue this tradition in a time that is especially challenging for so many.”
Brian Philips, EVP, Content & Audience, CUMULUS MEDIA, said: “PROJECT SHINE serves as a conduit for human connection. We make it easy for good people to connect with great causes through VolunteerMatch. In every town, in every corner of America, some darkness subsides, and a new ray of light appears. Through service, we help ourselves and the whole world is better for it.”
Philips noted: “We thank our friend Ed Roland and Collective Soul, whose timeless song “Shine” was the inspiration for this project. Ed’s exciting new version elevates PROJECT SHINE and brings fresh light to a nation in need.”
Ed Roland, Founder and Lead Vocalist, Collective Soul, commented: “When I was 12 years old, my father told me that one day, there will be no city lines, no county lines, no state lines, or even country lines – there will only be humankind.
VolunteerMatch is a program that connects all of us to work together and make a positive impact for the greater good. I want to thank Brian Philips and everyone at Cumulus for allowing us to be a part of PROJECT SHINE. Together we can make a difference.“
Laura Plato, Chief Solutions Officer, VolunteerMatch, remarked: “VolunteerMatch is honored to join forces with CUMULUS MEDIA to help everyone find a way to lend a hand in their local community -- and virtually across America – through PROJECT SHINE. We’re huge believers in the power of both volunteer service and music to uplift, inspire, and heal. And we’re excited to see volunteers unite in support of our nation’s nonprofits.”
Visit www.wivk.com, www.991thesportsanimal.com, or www.newstalk987.com to connect to a nonprofit you love through PROJECT SHINE.
To hear Collective Soul’s new version of “Shine”, visit www.cumulusmedia.com/shine/.
Published November 20, 2020 |
