KNOXVILLE — From driving more than 500 miles to stock up on their favorite flavor, to spreading love for the brand’s decadent dairy products across the web, Promised Land has some serious “superfans.” These fans are the motivation behind Promised Land’s newly launched “Moo Crew.” The Moo Crew program allows fans to sign up for VIP membership through Facebook or the Promised Land website. Once they join, fans will receive a VIP welcome package complete with their official membership card, limited edition Moo Crew t-shirt, Promised Land coupon and more.

After the welcome kit, Moo Crew members will continue to receive special emails and random surprises from their favorite dairy brand. The Moo Crew serves as a “backstage pass,” rewarding fans who love Promised Land and share the brand’s excitement for new flavors and developments.

Promised Land’s array of white milks, creams, and famous flavored milks (Midnight Chocolate, Very Berry Strawberry and Cookies N’ Cream plus seasonal flavors such as Peaches N’ Cream, Southern Pralines N’ Cream and Cinnamon Vanilla) come from pampered Jersey cows that naturally produce creamier, nutrient rich milk. All Promised Land products are free of artificial hormones, artificial flavors and antibiotics. Promised Land products can be found at Kroger, Earth Fare, Ingles and Publix retailers in Knoxville.

For more information on Promised Land, visit www.promisedlanddairy.com.