Free citywide ice cream social to raise $10,000 for The Salvation Army
May 22, 2022

I scream, you scream, we all scream for free Mayfield Dairy Farms® Moose Tracks Ice Cream! Knoxville ice cream fans will love the 10,000 Scoop Challenge coming to Market Square from 11 a.m. – 3 p.m. on Thursday, May 26. The 10,000 Scoop Challenge is a FREE citywide ice cream social benefiting The Salvation Army of Knoxville.

One scoop equals $1 raised for charity! For every scoop eaten, Moose Tracks will donate $1, with the goal of scooping 10,000 Mayfield Dairy Farms Moose Tracks Ice Cream cones for the Knoxville community and raising $10,000 for The Salvation Army in just four hours.

Moose Tracks—the legendary flavor featuring decadent Moose Tracks Fudge and peanut butter cups swirled into vanilla ice cream—hosted its inaugural 10,000 Scoops Challenge event in Grand Rapids, Mich. in 2010 and has since visited over 40 cities and raised over $400,000 for local charities.

Moose Tracks is partnering with Mayfield Dairy Farms to bring the event to life in Knoxville and will be serving 10,000 scoops of Mayfield Dairy Farms Moose Tracks. Local celebrities are invited to scoop for a cause and will be putting their muscles to the test while donating their time in support of The Salvation Army of Knoxville.