PIGEON FORGE, TN - Pumpkin lovers, this one’s for you. The flavors everyone waits all year for have officially arrived, and Rita’s Italian Ice & Frozen Custard, the largest Italian Ice concept in the world, is putting a refreshingly cool twist on the season. Pumpkin and Apple Butter are back at Rita’s for a limited time, bringing all the cozy, spiced flavors of autumn to four crave-worthy frozen treats.

Whether you’re counting down the days until pumpkin season or craving the sweet, spiced flavors of an apple orchard, Rita’s is serving up plenty of reasons to fall in love with autumn. Fan-favorite fall treats are making their seasonal comeback, with four crave-worthy creations featuring Pumpkin and Apple Butter returning for a limited time.

• Pumpkin Frozen Coffee – Your pumpkin coffee order just got a whole lot cooler. Rita’s signature Frozen Coffee blended with pumpkin crème and topped with whipped cream, delivering the rich, creamy flavors of the season in every sip.
• Pumpkin Pie Concrete – All the flavor of a fall classic, no fork required. Rita’s Vanilla Frozen Custard blended with pumpkin crème and vanilla wafers for a creamy, crunchy take on pumpkin pie.
• Apple Butter Milkshake – Apple orchard flavor, no picking required. Rita’s Vanilla Frozen Custard blended with Apple Butter flavor and topped with whipped cream and a cherry for a smooth and creamy sip inspired by one of fall’s favorite flavors.
• Apple Butter Concrete – Apple season by the spoonful. Vanilla Frozen Custard blended with Apple Butter flavor, vanilla wafers and apple pie topping for a decadent treat packed with the comforting flavors of fall.

“For so many of our guests, the first taste of pumpkin is when fall officially begins,” said Carmela Hughley, Senior VP of Marketing Insights & Innovation at Rita’s Italian Ice & Frozen Custard. “There’s a reason pumpkin season has become a celebration of its own, and at Rita’s, we’re all in. We’re bringing back the Pumpkin and Apple Butter flavors our guests crave with a cool Rita’s twist that makes it easy to savor every last taste of fall.”

Looking for more sweetness? Download the Rita's Ice app to start earning rewards on your purchases. New members can enjoy one free small Ice, Custard, or Gelati just for signing up and making their first purchase. Those who aren’t Rita’s loyalty members yet can download Rita’s Ice app from the Apple or Google Play stores, or by visiting ritasice.com/app/. Join now to receive free treats, birthday rewards, exclusive app offers and more!

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blendinis®, Milkshakes and more.