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Sea Ray® Wins top Powerboat Manufacturer Safety Award

KNOXVILLE — Sea Ray® boats, a division of Brunswick Corporation (NYSE: BC), was recognized for their commitment to boat safety winning the National Boating Industry Top Powerboat Manufacturer award for the second consecutive year during the annual National Boating Industry Safety Awards.   

Sea Ray was honored for its company-wide commitment to promoting responsible boating and water safety with a focus on new boaters who entered the market. Throughout 2020, Sea Ray delivered timely safety messages to more than 275,000 social media followers and 250,000 email contacts, to share best practices to safely enjoy a day on the water.  

“We are honored to be recognized for our commitment to safety and applaud the Sea Tow Foundation and the North American Sober Skipper Advisory Council for raising awareness of boating and water safety among our community through this initiative,” said Steve Langlais, President, Sea Ray Boats.  “This award represents Sea Ray’s longstanding dedication to developing products and sharing messages that promote safety as a top priority for our company and consumers.” 

Held during the Marine Retailer Association of America’s virtual Dealer Week, the awards were organized by the Sea Tow Foundation and the North American Sober Skipper Advisory Council to recognize and celebrate the top for-profit boating industry companies in each category for their commitment and efforts at promoting boating safety initiatives within the U.S.

“Sea Ray’s messaging clearly shows a corporate commitment to a strong boating safety culture with a special emphasis on new boaters,” said Gail Kulp, Sea Tow Foundation Executive Director. “They successfully incorporated the COVID-19 pandemic into their safety messaging through multiple platforms including videos, photos, customer emails and social media posts.”

  To be eligible for a National Boating Industry Safety Award, each organization must have demonstrated a commitment to boating safety through programs and promotions completed between August 15, 2019 – August 15, 2020 in one of five segments of the recreational marine marketplace.  

To learn more about the 2020 Safety Award winners and Sea Ray’s campaign, visit the Sea Tow Foundation blog.

About Sea Ray
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at

About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON, OnBoard Boating Club and Rentals. For more information, visit

Published December 14, 2020

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