Palmetto Moon prepares for opening at West Town Mall.

KNOXVILLE - Palmetto Moon, a Southern lifestyle retail store with 22 locations throughout the South, will open its first store in Tennessee in West Town Mall this month. The brand plans to make a splash at its grand opening celebration with esteemed guests, giveaways and exclusive deals.

The 6,500 square-foot store will carry on-trend and affordable clothing, footwear, accessories, décor and gifts from a wide selection of Southern-inspired lifestyle brands, including Vineyard Vines, Simply Southern, YETI, Southern Marsh, Fish Hippie, Southern Tide and more. Palmetto Moon will also provide sports and tailgating gear for the University of Tennessee.

“We are thrilled to introduce Palmetto Moon to the Knoxville community,” said Adam Stone, CEO of Palmetto Moon. “Every Palmetto Moon location is different and unique because we work hard to reflect the local community in each store. We look forward to building a community store that is tailored specifically for Knoxville area shoppers.”

Grand Opening Details:

● Palmetto Moon officially opens its doors at 10:00 a.m. on Saturday, April 27 at West Town Mall. Adam Stone, CEO, will welcome guests and shoppers to Palmetto Moon’s first store in Tennessee. The celebration includes food, music and “spin to win” giveaways every 15 minutes from 10:00 a.m. - 2:00 p.m. on both Saturday and Sunday.

● On both days, the first 200 customers who make a purchase of $30 or more will receive a free custom Brumate Hopsulator Trio. Additional store giveaways include Palmetto Moon gift cards and prizes from popular brands such as YETI, Simply Southern, Columbia, Vineyard Vines and Corkcicle. There will also be hourly prizes from vendors including coolers and other great gifts. Customers can purchase exclusive Knoxville grand opening T-shirts.

● Throughout the first two weeks, shoppers are able to register to win one Palmetto Moon’s amazing grand prizes – a YETI bundle (including a Camino Carryall Tote, pair of wine tumblers and a lowlands blanket) and a Columbia paddle board.

The new Palmetto Moon store is located at 7600 Kingston Pike in West Town Mall, one of Knoxville’s major retail developments near Interstate 40. Palmetto Moon will employ approximately 30 full and part-time team members. The store will be open from 10:00 a.m. - 9:00 p.m. daily (Sundays 12:00 p.m. - 6:00 p.m.) and available 24/7 online at www.palmettomoononline.com.