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Harper Jeep Ram Chrysler Dodge of Alcoa becomes an official RAM Agriculture Dealership

Achieves specialized ram agriculture truck dealer status
to better serve area farmers

ALCOA, TN - Harper Jeep Ram Chrysler Dodge (JRCD) of Alcoa has completed the stringent requirements to become an official RAM Agriculture Dealership to help them better understand the specific requirements that farmers, ranchers and growers need for the trucks on their agricultural operations.

The Ram Agriculture Dealership designation enables them to be able to offer a specialized AgPack package to farmers and growers that provides a first ever return on their truck investment. The AgPack partner offerings are worth thousands of dollars to farm customers and lets the 67,300 Tennessee farmers, ranchers and growers know the dealership understands the uniqueness of agriculture. Those who purchase a new Ram truck from Harper JRCD can then access Ram AgPack.

This truck industry exclusive package includes a $2,500 rebate on any Titan® or Goodyear® farm tire product; 25% off MSRP on Rhino Ag Products plus a gift card valued between $100-200; a $1,000 seed corn or $250 soybean seed rebate from NK Seed; 1-year subscription to AgriEdge; a $1,000 credit towards AgroLiquid Crop Nutrition; $1,000 toward a new Reinke Irrigation system or $500 towards parts on any existing Reinke system; industry exclusive discounts on many Gallagher Livestock Products; up to $1,000 after purchase rebates on EBY trailers - stock, equipment, or grain; a $250 rebate on Knapheide upfit to the purchased Ram truck; and special financing from AgDirect®, Powered by Farm Credit® , offering flexible payment terms to match a farm’s income stream.

Plus, all these benefits can be stacked on top of any manufacturer or dealer incentives currently being offered. To see this exclusive offer only available through a Ram Agriculture Dealership visit

To become part of this elite dealer group as a Ram Agriculture Dealership, Harper JRCD was required to select a minimum of three team members to successfully complete an agricultural curriculum endorsed by the National Agriculture in the Classroom Organization. The agriculture specialists at Harper JRCD include Jim Long, Jim Hicks and Jordan O’Neal.

With the initial curriculum complete, the Harper JRCD will now participate in continuing education that extends their knowledge of everything important to Tennessee’s agriculture, as it happens in real time. Ongoing education, combined with what the ag specialists learned through the Ag Awareness curriculum, will allow this dealership to become an educated partner with area agriculture by pro-actively anticipating and meeting the changing demands of its family of agricultural customers.

To learn more about the program call any of the Ram Agricultural Specialists at 865-970-7423. Or stop by and visit them at 3033 Alcoa Highway, Alcoa or the web site at:

Published September 17, 2019

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