JCPenney Reports December Sales Results

PLANO, Texas /PRNewswire/ -- J. C. Penney Company, Inc. (NYSE: JCP) reported today that its comparable store sales for the five-week period ended Jan. 1, 2011, increased 3.7 percent over last year with fine jewelry and women's accessories reporting the strongest results. Geographically, the best performing regions were the southeast and northeast regions. Total Company sales in December increased 2.3 percent.

The Company reported a successful holiday season as its compelling gift assortments, promotional events, and industry-leading customer service drove performance. Top selling items included JCPenney's selection of fashion watches and sterling silver jewelry, St. John's Bay® and Liz Claiborne® cold weather merchandise and its unique stocking stuffers and innovative gifts. Internet sales through jcp.com also posted strong growth in December, with significant increases in traffic and orders for the key holiday shopping periods of the week after Thanksgiving and the week before Christmas.

Published January 7, 2011