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Knoxville-area Airbnb hosts earned $40 million in 2018 amid continued hotel growth


KNOXVILLE - Airbnb, the world’s leading community driven hospitality company, announced today that its Knoxville-area host community earned a combined $40 million in supplemental income while welcoming approximately 310,000 guest arrivals to the region in 2018.

This comes as Tennessee residents increasingly embrace the home sharing platform as an opportunity to earn supplemental income and make ends meet. Knoxville remains a popular destination -- particularly during major events associated with the university. Meanwhile, Airbnb recently released a global report announcing Sevier County as one of the 19 trending international destinations for 2019, with a 190% year-over-year increase in bookings and searches

Yet, statewide data indicates that Airbnb and its host community appear to be complementing -- rather than competing with -- the Tennessee hotel industry. The most recent Mid-South hotel report from Marcus & Millichap demonstrates that Tennessee hotels are continuing to experience strong growth, even as local hosts welcomed tens of thousands of guests. This suggests that Airbnb is opening up the state to a new slice of prospective tourists by catering to travelers less able to afford hotels, those who desire to stay in neighborhoods or cities that lack hotels, and families who prefer to be together under one roof.

In addition to the new income going into the pockets of Tennessee homeowners, Knoxville is generating new revenue through a tax agreement with Airbnb announced in 2018 that allows Airbnb to collect and remit the local occupancy tax on behalf of local hosts. Additionally, local governments are benefitting through a tax agreement with the Tennessee Department of Revenue announced in early 2018 that allows Airbnb to collect and remit Tennessee state and local sales taxes on behalf of its hosts.

What follows is an overview of 2018 guest arrivals and total host income, broken down by county.

air bnb

Published January 9, 2019








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