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Knoxville McDonald’s transforms 18 area restaurants


KNOXVILLE - McDonald’s celebrated a transformed guest experience across 18 restaurants by hosting a ribbon-cutting event today with Mayor Madeline Rogero at the West Cumberland Avenue restaurant. With these updates, McDonald’s and owner/operators are investing $90 million in the state of Tennessee in 2018-2019.

  knoxville mcdonalds
Joe Burger gives opening remarks to ribbon-cutting attendees - Image courtesy of McDonalds

At the event, owner/operator Joe Burger and General Manager Ivanna Andujar gave attendees the opportunity to see and experience new in-restaurant features, including changes, self-order kiosks, digital menus, modernized layouts, table service, Mobile Order & Pay and curbside delivery and more - updates that allow McDonald’s to place a higher emphasis on hospitality by weaving technology into the guest experience.

These changes are reflective of a new restaurant model that has been successfully rolled out in more than 2,600 international McDonald’s restaurants.

For those looking to order at their own pace, Knoxville area McDonald’s new digital self-order kiosks make ordering and paying for a meal easy. Kiosks empower guests to browse the menu, find options and tailor their meal just the way they want.

Guests’ orders are delivered to tables by McDonald’s crew members, allowing customers to relax and enjoy a more custom dining experience.

  knoxville mcdonalds
Ivanna Andujar demonstrates how to place an order on the new self-order kiosks - Image courtesy of McDonalds

McDonald’s owner/operators and restaurant teams in Knoxville are placing a higher emphasis on hospitality by focusing on greeting customers, assisting with technology and ensuring a clean, welcoming environment.

“We’re excited to share this evolved experience at McDonald’s with our customers,” said Burger. “We appreciate and value our guests’ feedback on this new experience, and we’re looking forward to offering them a new way to dine at McDonald’s.”

Mayor Rogero recognized Burger as a community leader and congratulated him and his fellow Knoxville owners/operators for continuing to be a valuable part of the community.

Sue Beverly, executive director of Ronald McDonald House Charities (RMHC) of Knoxville, was also in attendance in honor of the McDonald’s long-term partnership with RMHC of Knoxville, which has been serving families in the area since 1985.

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. More than 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow on Twitter @McDonalds and Facebook.

Published July 13, 2018







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