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Phillip Froehlich appointed general manager of Wilderness at the Smokies

SEVIERVILLE, TN – Wilderness at the Smokies has announced the appointment of Phillip Froehlich as General Manager. The property is Tennessee’s largest, indoor waterpark resort offering year-round family fun and lodging in the Smoky Mountains.

phillip froehlich
Phillip Froehlich, new General Manager at Wilderness at the Smokies. Image courtesy of Wilderness at the Smokies.

In his new role, Froehlich is responsible for the overall successful operations of the 713 room mountain-modern themed Wilderness at the Smokies. Froehlich’s experience and background in the hospitality industry is vast, spanning more than 30 years. A former hospitality consultant with BBC Hospitality Consulting, Froehlich’s resume is extensive, including the positions of Vice President, Westgate Resorts; General Manager, Meristar Resorts and Interstate Resorts; Vice President, Planet Hollywood Restaurants; and Vice President, Western Region, Rainforest Cafe. Froehlich is most passionate about leading, coaching and inspiring staff members toward their goals and exploring their potentials.

“Phillip’s experience within the hospitality segment is extensive,” said Josef Haas, Executive Vice President and Chief Operating Officer of Stand Rock Hospitality, management company of Wilderness at the Smokies. “We are always looking at ways to improve and enhance the guest and staff experience and Phillip’s exceptional leadership skills and proven track record made him the ideal candidate to lead the team at Wilderness at the Smokies.”

Wilderness at the Smokies is located just off of Interstate 40 in Sevierville. It sprawls across more than 200 acres and offers beautifully appointed guest rooms, suites and villas. It is the largest year-round indoor waterpark in the state with two seasonal outdoor waterparks, a family adventure center, daily activities, a championship 36-hole golf course, dining, shopping, and more than 200,000 square-feet of meeting and convention space. For more information about Wilderness at the Smokies visit

Published October 16, 2017

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