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  9:32 a.m. October 8, 2013
General Shale to host event featuring Johnny Majors at Knoxville showroom


KNOXVILLE -- General Shale, the North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world's oldest green building materials, is hosting a Football Tailgating/BBQ Smoker Event with former University of Tennessee head football coach Johnny Majors.

The event will be held Saturday, Oct. 12, from 8 a.m. to 1 p.m. at General Shale's Outdoor Living Showroom located at 9714 Parkside Drive.

The public is invited to stop by and enjoy a variety of activities, including demonstrations of smoker cooking and fire pit do-it-yourself construction, live bluegrass music and door prize drawings. Visitors over the age of 18 may register for prizes including a Serenity 200 outdoor fireplace and two General Shale fire pits. Winners do not have to be present to win.

Majors, who coached from 1977-1992, will be on hand from 9 a.m. to 11 a.m. to greet fans and sign autographs.

The public is also invited to stop by and enjoy hot dogs, soft drinks and BBQ samples. During the event, customers will receive a 15 percent discount on all outdoor living products, Napoleon Grills products and The Good-One Smokers.

"UT football is legendary, known for its winning history and rich traditions," says Mike Hillman, area sales manager for General Shale, Knoxville. General Shale is excited to welcome the community to its Knoxville location for this special occasion. Customers will be able to save money on tailgating-related products as well as other outdoor living items, allowing them to move the food and fun from the stadium parking lot to their own backyard.”

According to Hillman, two key factors differentiate General Shale products from the competition: (1) The general public may purchase all of the company’s products directly, and (2) all General Shale products are professional grade, the same products purchased by building contractors and landscaping companies.

Normal business hours for the Knoxville showroom are 7:30 a.m. to 5 p.m. Monday through Friday and 8 a.m. to 1 p.m. on Saturday. Mike Hillman is the area sales manager.

Now celebrating its 85th anniversary, General Shale is North America's largest brick, stone and concrete block manufacturer, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects. These materials include brick, thin veneers, stone, outdoor living kits, concrete block and various building materials. The company offers an endless array of sizes, colors and textures to complete any building project. With a life cycle of more than 100 years, the sustainability of brick is the company's commitment to responsible stewardship.

Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of 31 distribution centers across the country. General Shale was founded in 1928 and is headquartered in Johnson City, Tenn. For more information, visit www.generalshale.com.

Published October 8, 2013

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