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Nissan Americas Pledges $1 million to Help Relief Efforts in Japan

FRANKLIN -- In response to the devastating earthquake and tsunami that severely damaged Japan, Nissan Americas has pledged $1 million (80 million yen) to the American Red Cross in relief effort support for the country. This contribution will be supported by all five of Nissan Americas main markets (U.S., Canada, Mexico, Brazil and Latin America.)

An immediate $500,000 (40 million yen) cash donation to the American Red Cross plus Nissan will match, dollar for dollar, total contributions raised by Nissan's online visitors (employees, retirees, dealers, suppliers and customers) up to $500,000 (40 million yen).

"Recovery in Japan will be very difficult and will take some time to accomplish after a disaster of this magnitude," said Carlos Tavares, chairman, Nissan Americas. "Nissan wants to do our part to immediately help the citizens of Japan during their time of critical need."

Including the $1 million (80 million yen) committed by Nissan Americas, Nissan's global contributions will reach more than $3.75 million (400,000,000 million yen) in cash and in-kind contributions to support earthquake relief efforts. This includes global and regional corporate donations, employee gift matching, as well as the provision of 50 vehicles to support aid agencies in the affected areas of Japan.

Nearly all Nissan Americas employees traveling in Japan on business have returned to their home countries. The few remaining Nissan Americas travelers in the country are scheduled to return no later than March 19. Nissan is working with each Americas employee regarding their own personal choices and will fully support their decision to stay or leave.

All Nissan Americas manufacturing facilities remain operational and will continue to operate on a planned production schedule until further notice. Although all plants in Japan, except for the Iwaki engine plant, have been able to repair some damaged facilities and/or equipment, it is still taking time to arrange delivery of parts from Nissan suppliers.

Approximately 1,300 Infiniti vehicles were damaged in port in Japan due to the earthquake/tsunami, which equates to less than a few days' supply for the brand. Historically, Infiniti keeps an approximately 20,000 unit inventory in the U.S., so this unit loss is expected to be made up over the next several months.

Source: Nissan North America

Published March 17, 2011

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