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The Fresh Market is Exclusive Grocer for New Beverage

By Jeaneane Payne

A new beverage made its way to shelves today and is sold exclusively at The Fresh Market.

This unsweetened refreshing drink called HINT FIZZ® is a product of HINT Inc. which makes the leading unsweetened flavored water. The new drink is available in Blackberry, Watermelon, Strawberry-Kiwi and Peach.

"Since launching in 2005, Hint has become one of the leading beverages at The Fresh Market stores," said Marc Jones, senior vice president of marketing and merchandising. "When we first tried Hint FIZZ, we felt that the light carbonation added just what the soda drinker needed to make the move to unsweetened Hint products. Our customers are delighted with Hint FIZZ and we are proud to offer it on an exclusive basis in our markets, alongside Hint essence water."

HINT is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family.

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Published July 21, 2011, 3:06 p.m.

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