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Dominion Senior Living hires new senior director of operations

KNOXVILLE – Dominion Senior Living has named Michael Holtzclaw as its new senior director of operations. Holtzclaw brings more than 15 years of senior living experience to the company, which owns and operates faith-based assisted living and memory care communities. Mark Taylor, president of Dominion Senior Living, made the announcement of his hiring, emphasizing that Holtzclaw’s experience will greatly benefit residents and their families.

  michael holtzclaw
Michael Holtzclaw

“Michael has well-rounded experience in senior living operations, and his deep insight makes him the perfect addition to our team,” said Taylor. “Michael excels in his ability to empathize with residents, develop team members and cultivate relationships overall. He shares our dedication to the mission of honoring God through the service to seniors, and he wants to make a difference in the lives of seniors and their families. Michael’s strong work ethic and knowledge of the industry will contribute to our success. We look forward to seeing the positive influence he will have on our communities.”

“I am overjoyed to join the Dominion Senior Living team,” said Holtzclaw. “I pinch myself daily to believe God sent this opportunity my way. Working in senior living has helped me find the compassionate side of life and made me who I am today. This position allows me to take everything I know about this industry and use it to help Dominion Senior Living deliver on its mission. Our goal is to enrich the lives of seniors, families and team members, and I am grateful for the opportunity to make a positive impact each and every day.”

Michael joined the Navy right out of high school and served for 13 years. Following his return from Naples, Italy, he started working for a friend at a senior living community in South Carolina. He planned to spend 90 days in that position, but ended up staying because of his connection to the residents. He says that witnessing the change in the residents’ lives made an impact on his own life and made it a career. Since then, he has worked at several communities across the country where he exceeded marketing goals, set sales records and stabilized occupancy. Holtzclaw previously served in various positions including health care administrator, senior director of sales and marketing, senior director of sales operations and a traveling sales consultant.

“Dominion Senior Living has so much growth potential, and I am excited to be a part of where we are going and the lives we will change, which is the most important part,” Holtzclaw said.

Holtzclaw is in the process of working with the executive team to implement the new Principal, Role Model Program for Dominion Senior Living. Through this program, executive directors are empowered and given opportunities in profit sharing, decision-making and flexibility. Holtzclaw will continue to nurture the new model and help change the future of senior living. “In this model, our Principal, Role Models will have the opportunity to operate their communities in a capacity never before experienced in this industry. We have a very unique culture and business model and it is my desire to extend this opportunity to a very strategic, select group of individuals.”

Published August 31, 2017

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