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Local youth vote with teens across the nation on their favorite Super Bowl commercials

KNOXVILLE – According to Drug-Free Action Alliance's 8th annual Big Bowl Vote (where middle and high school students around the nation vote on their favorite Super Bowl ads), Doritos overwhelmingly stole the show among those under 21 with their "Crash the Super Bowl" commercials. In Knoxville, the Metropolitan Drug Commission partnered with Holston Middle and West High School to participate in this year's study.

While Doritos ranked number one as the most memorable brand product among participating youth, the Anheuser-Bush brand (which included ads for Bud, Bud Light and Stella Artois) ranked as the second most "remembered" product.

Research indicates that the more youth are exposed to alcohol advertising, the more likely they are to start drinking or drink more if they are already consuming alcohol, according to the Center on Alcohol Marketing and Youth (CAMY).

"While most teens did not choose alcohol ads as their favorite, these commercials still made an impression on Knoxville's youth," Karen Pershing, executive director of the Metropolitan Drug Commission, said. "This is a great time for parents and educators to use these ads to start a conversation with their child about underage drinking and help them identify and reject seductive alcohol ads."

Parents and teachers can begin this dialogue by asking:

What is this ad trying to sell you?

Is this product healthy for you?

How is this ad trying to get you to purchase their product?

How do you feel about the product now?

For more information on how to talk about media literacy with your teen, visit the "What You Can Do" tab at

Source: Metropolitan Drug Commission

Published February 9, 2011

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