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Rita's to Host Celebrity Scoop Event

KNOXVILLE— Rita's Italian Ice, of Knoxville will host a Celebrity Scoop Event for Alex's Lemonade Stand Foundation (ALSF) on Saturday, June 11, 2011 from noon to 4:00 pm. Ten percent (10%) of all sales will be donated to ALSF to further pediatric cancer research.

Guest Celebrity Scoopers will be seven year old Carly Leach and her parents. Carly just completed first grade at Andersonville Elementary School. She is in remission from leukemia (her last chemotherapy treatment was in November 2010). Carly will help scoop ice, make ice cream cones, and run the cash register as the child Hero for ALSF!

"Rita's Franchise Partners and Treat Team members inspire our Guests year after year through our fundraising efforts for ALSF, and together, they demonstrate their deep care for children battling cancer," said Jim Rudolph, Chairman of the Board and Chief Executive Officer, Rita's Italian Ice. "I couldn't be more proud of the continued commitment that the Rita's family has shown in support of the ALSF mission."

"We are continuously amazed by the ongoing support Rita's Franchise Company has provided to Alex's Lemonade Stand Foundation in the battle against childhood cancer," said Jay Scott, Alex's father and Executive Director of ALSF. "By enlisting the support of their Guests, Rita's helps to continue our daughter's legacy and allows us to take strides toward finding a cure for all children with cancer."

In 2006, Rita's officially became a corporate partner of ALSF and implemented its unique paper lemon promotion to help raise funds for pediatric cancer research. In honor of the Foundation's namesake, the late Alexandra "Alex" Scott, Rita's renamed its Lemon Ice flavor—"Alex's Lemonade." Lemon, one of Rita's two original flavor offerings when the company was established in 1984, is one of the company's five most popular flavors.

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer.

Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $40 million towards fulfilling Alex's dream of finding a cure, funding over 200 research projects nationally. For more information, please visit

About Rita's Franchise Company Rita's Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores.

Published June 7, 2011, 1:14 a.m.

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