Cracker Barrel and Kenny Rogers Celebrate #8 Debut On Billboard Top Country Chart With Exclusive CD
LEBANON -- Cracker Barrel Old Country Store® and Kenny Rogers are celebrating the #8 debut of the CD The Love of God on the Billboard Top Country Albums chart. It is also at #2 on the Top Christian Albums chart and at #31 on the overall Billboard 200. This CD will be available exclusively at all Cracker Barrel locations beginning March 26.
"It's great to see such a positive response to an album that I'm so proud of," said Rogers of the new CD, which is the culmination of an idea he has been thinking about for years but never had the opportunity to bring to life until now. "Cracker Barrel has almost 600 points of purchase. It's an ingenious marketing concept they've developed. Everybody wins," he added.
"Working with Kenny Rogers is a pleasure," said Chris Ciavarra, Senior Vice President of Marketing for Cracker Barrel. "We are very pleased that this second project with him is proving to be so popular with our guests. Such a strong debut speaks well of his ability to speak to his fans and also speaks to the strength of the Cracker Barrel exclusive music program," Ciavarra added.
"The Love of God" is an inspirational collection of classic songs that Rogers remembers from his childhood along with new recordings of contemporary songs. Two of the classics feature other artists: The Whites and Winfield's Locket and the group Point of Grace is featured on one of the album's contemporary recordings. Rogers is the first artist to release a second album through Cracker Barrel's exclusive music program.
Published March 17, 2011