Insights show customers this year will be shopping for toys, beauty, diamonds and apparel. While Belk is recognized for its assortment of both national and private-label fashion brands, for the first time ever customers can also purchase Smart Home Electronics from Amazon, Google and Nest at doorbuster prices exclusively in Belk stores and online during Black Friday, making Belk a one-stop shop this holiday season.

Belk Giveaways:
• Gift Card Giveaway – Belk is committing to give away $1 million in gift cards across all stores this holiday season!
• Each Belk store will give away gift cards to the first 200 customers in line on Thursday, and to the first 100 customers in line on Friday (gift card quantities will vary).
• There will be at least one $500 gift card recipient in every store each day.

Home for the Holidays – Customers can help their southern neighbors impacted by recent hurricanes rebuild their lives by donating to Habitat for Humanity at the register from November 22 through December 14.

Belk stores will open at 4 p.m. on Thanksgiving and at 6 a.m. on Black Friday.

Not shopping on Black Friday? No Problem. – Elite Belk Rewards customers will receive an Amazon Echo Dot with a $150 purchase during the first two weeks in December.