Krystal® bumps value deal from $5 to $4
While other chains are trying to go “bigger,” Krystal is using its traditional “think small” philosophy to completely reinvent the quick-service standard of value. With its all-new “More for $4” deal, Krystal is offering guests more food than ever before – two Krystal burgers, two boneless wings, a side of fries, Coca-Cola® drink, and a cookie made with premium Ghirardelli® chocolate – all for only $4.
“Everyone loves the variety you can get at Krystal, and we wanted to find a way to give our guests a taste of everything we know they love,” said Alice Crowder, Vice President of Marketing for The Krystal Company. “This is easily the most aggressive deal we’ve ever put together and we love that we can offer guests Krystals, wings, fries, a drink and a cookie all for only $4.”
The boneless wings featured in the deal can be ordered plain or tossed in the chain’s tangy BBQ or spicy Buffalo sauce. The newest item in the meal is a chocolate chip cookie made with real Ghirardelli chocolate for a sweet finish sure to satisfy.
“Our guests enjoy mixing and matching their favorite items,” Crowder continued. The fact that the entire meal deal costs $4 stands in sharp contrast to average quick-service value pricing that hovers between $4.75 and $7.50 for a standard sandwich-fries-drink combo, with dessert options available at an additional cost.
The brand has not yet announced an end date for the promotion, which was designed to spotlight everyday value. Krystal also indicated that additional variations on More for $4 may appear later in 2017 based on guest input and response.
The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. For more information, visit www.Krystal.com.
The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. For more information about Ghirardelli, visit www.ghirardelli.com.
Published December 3, 2016