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Three local charities to benefit from Avett Brothers & Cheerwine concert

Two Southern legends are teaming up for a high-profile concert in December to benefit three nonprofits. This year’s beneficiaries are The Love Kitchen, The Empty Stocking Fund, and Caps for Kids.

This is the fourth year for the benefit which has raised more than $175,000 for charities thus far.

The Avett Brothers’ “Legendary Giveback 4” concert will take place at The Tennessee Theatre on Dec. 4, 2015 and will also live stream for people across the country.

“With three legendary concerts under our belts that have helped nearly 10 local and national charities, we know the 2015 event is going to be bigger and better than ever,” says Scott Avett, lead singer and co-founder of The Avett Brothers. “We can’t wait to bring the not-to-be-missed experience to Knoxville and attention to three new deserving charities.”

The event is planned and funded by Cheerwise, a 98-year-old, family-owned, iconic soft drink. Proceeds for the charities come from ticket sales, concert merchandise, and the auction of the “Legendary Giveback Deering Banjo.” All band members sign the one-of-a-kind Cheerwine and The Avett Brothers banjo.

“We may be the ‘little guys’ in the soft-drink category, but we love putting on a big, legendary show that gives back in a major way to amazing local and national nonprofits that support kids, families and those in need,” says Tom Barbitta, senior vice president of marketing for Cheerwine. “We hope that people across the south and the country will join us in our ‘Legendary Giveback’ movement to celebrate the spirit of ‘spreading cheer’ to those in need.”

Cheerwine is rallying people across the country to join in its giveback movement by encouraging people to “Capture the Kindness” and sharing how they or people they know help others and their communities. All “Capture the Kindness” participants will have a chance to win a grand prize: an all-expense-paid trip to the “Legendary Giveback 4” and a backstage meet and greet with The Avett Brothers. Entry details are on Cheerwine packaging and in retailers.

For information and to enter Cheerwine’s “Capture the Kindness” movement, visit

Published October 26, 2015

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