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The heat is on in Knoxville with the World’s Hottest Burrito

KNOXVILLE – Smokin’ Ed’s Carolina Reaper® has made its entry into Knoxville. Salsarita’s Fresh Cantina and PuckerButt Pepper Company have teamed up to create the “World’s Hottest Burrito” featuring Smokin’ Ed’s Carolina Reaper®, the Guinness World Record Holder for Hottest Chile Pepper. The burrito will be available at all Knoxville restaurant locations nationwide now through September 22, 2014.

Developed by Salsarita’s Menu Development Manager, Chef Tom LaFauci, the “BurHEATo” contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro and just one teaspoon of Smokin’ Ed’s Carolina Reaper® pepper mash.

“When we heard the world’s hottest chile pepper was grown right here in the U.S. by PuckerButt Pepper Company, we knew we needed to team up with them for a hot new menu item,” said Yanira Castro, Director of Marketing for Salsarita’s Fresh Cantina. “We expect the World’s Hottest Burrito will be an instant favorite for those who can handle the heat.”

The BurHEATo, which sells for $9.99, is made a special way that locks in the full flavors of Salsarita’s bold ingredients as well as the heat and flavor of the Carolina Reaper. It is 300 times hotter than the average jalapeno pepper!

Guests that purchase the World’s Hottest Burrito and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita’s.

For more information about Salsarita’s, visit:, on Facebook at or on Twitter

Headquartered in Fort Mill, SC, The PuckerButt Pepper Company grows and harvests chile peppers on a family farm. The company sells all-natural pepper products including salsas, sauces, bulk mashes, jellies and mustards. to learn more, visit or follow on Twitter at

Published June 27, 2014

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