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Insomnia Cookies opens bakery on The Strip

KNOXVILLE – Serve U Brands, the parent company of Insomnia Cookies opened a late night bakery in Knoxville on Monday, February 10. The new store is the company’s first in Tennessee and is located at 2121 Cumberland Avenue, just minutes from the University of Tennessee’s main campus.

“We are very excited to open a new store in Knoxville” said Seth Berkowitz, CEO of Insomnia Cookies. “We cannot wait to become part of the community and look forward to many years cheering on the Vols!”

To celebrate the grand opening, the bakery is serving a free cookie to all customers presenting a free cookie coupon in store. Customers can also take advantage of Insomnia’s Valentine’s Day special and order their sweetheart a custom cookie cake for only $14.

Marketing reps will distribute the free cookie coupons, valid through Sunday, February 16 (limit one per customer). Free cookie coupons are also available on the company’s Facebook page at In addition, the bakery is offering three Chocolate Chunk cookies for only $3 with delivery orders. To redeem this promotion or place an order for one of Insomnia’s custom cookie cakes visit The bakery, open from 12 p.m. to 3 a.m., will begin delivery at 4:00 p.m. on weekdays and 1:00 p.m. on weekends.

Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization that by the time you get hungry at night, nothing is open. Insomnia Cookies offers fresh, oven baked cookies in an assortment of flavors. Cookies are delivered warm from the oven straight to the customer’s door until 3 a.m.! Popular flavors include Chocolate Chunk, Snickerdoodle, M&M, Chocolate Peanut Butter Cup and the S’mores Deluxe. Insomnia Cookies also offers cookie cakes, brownies and ice cream with toppings such as Mint Chocolate, Cookie Dough and Snickers. The requisite pint of cold milk is available with any order.

Insomnia Cookies also provides bulk specials for businesses, parties and other events. Cookie donations and other fundraising options are also available for local organizations interested in raising money for charity. For more information or to order call 1-877-63-COOKIE or visit For fundraising requests, email

Published February 11, 2014

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