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The Smith Group opens Knoxville office with marketing guru as head
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Advertising and marketing guru, Willie McCauley is heading up The Smith Group's Knoxville office.
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KNOXVILLE — Nashville based advertising and marketing agency, The Smith Group, has opened an office in Knoxville. Headed up by Willie McCauley, the agency will provide media buying, creative commercial productions, print advertisements, email marketing, social media management, and digital marketing services along with other services. They have a strong furniture and automotive marketing background and are rapidly growing in other areas such as retail, law, and medical.
The Knoxville branch provides services to Brown Squirrel Furniture and both offices combined service more than 25 other clients throughout the Southeast.
McCauley has worked in broadcast TV for the past ten years in Knoxville as an account executive, director of business development and a local sales manager for the CBS and myNetwork affiliate WVLT. His marketing and advertising experience includes broadcast, cable, satellite TV, radio, print, billboard and digital products.
“I chose this opportunity with The Smith Group because of their 35 plus year history of success in representing clients with a high retention rate,” said McCauley. “Working with The Smith Group gives me the opportunity to lead the expansion into the Knoxville market, but most importantly, the opportunity to assist business owners in growing their business, which is the most rewarding opportunity of all. The experience and knowledge I bring combined with my ability to ‘listen’ to what each owner must accomplish to grow their business, allows me to create a strategy that will offer them the optimum utilization of their marketing dollars to achieve the optimum results. Being a part of the Smith Group allows me to tap all of their years of experience as well! With everybody’s advertising & media experience combined, that’s tapping into over 100 years of knowledge and experience!”
For more information on The Smith Group's advertising & marketing services, visit them online at www.thetrafficdrivers.com.
Published August 30, 2014 |
