Mattress Firm opens new store in Knoxville

KNOXVILLE – Mattress Firm, Inc., one of the nation’s largest specialty mattress retailers, today announced the opening of a new location in Knoxville. The new 5,000 square foot store is located at 8349 Kingston Pike.

“We are thrilled to be opening a new location in Knoxville and look forward to offering our customers the same great shopping experience they have come to expect at our other locations throughout Tennessee,” said Steve Stagner, Mattress Firm’s chief executive officer. “Our goal is to make the experience of shopping for a new mattress as simple and rewarding a process as possible, and with our unparalleled selection and knowledgeable staff we will do just that.”

Mattress Firm, ranked #7 in Workplace Dynamics’ 2012 “National Top 150 Workplaces” Survey, features more than 55 different models of mattresses from top manufacturers such as Sealy, Serta and Simmons. Specialty mattress and bedding products incorporating the latest sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic.

The store design is centered around Mattress Firm’s “Comfort by Color” concept, which allows customers to easily move throughout the store to browse and compare the different styles and brands based on the comfort level of the mattress: Firm (Yellow), Plush (Orange), Pillow Top (Red), Contoured (Green) and Personalized (Blue).

The new store is open seven days a week: 10:00 a.m. – 8:00 p.m., Monday – Saturday; 12:00 p.m. – 6:00 p.m. – Sunday. The new store will also offer the company’s Happiness Guarantee, which covers the lowest price and excellent service. Mattress Firm stands behind their happiness guarantee and is committed to making sure their customers sleep happy.

Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty retailer, recognized as one of the nation’s largest specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. With more than 1000 stores across 28 states, Mattress Firm has the largest geographic footprint in the United States among mattress specialty retailers. Mattress Firm offers customers comfortable store environments, guarantees on price, comfort and service, and highly-trained sales professionals. More information at www.mattressfirm.com.

Published August 2, 2013